OUR IP
Characters inspired by the familiar flavors of Taiwan, created to grow alongside generations of children.
LUSASA FAMILY is an original character IP rooted in everyday Taiwanese life and culture. Inspired by familiar foods, daily experiences and human connections, every character has a distinct personality, emotions, strengths — and a few lovable imperfections.
Through their stories, we explore friendship, family, courage, growing up, and the many emotions and choices children encounter along the way.
From character creation, publishing and licensing to animated series and preschool content, the LUSASA FAMILY continues to evolve across formats — accompanying children at different stages of life while bringing these Taiwan-born characters to audiences around the world.
Our World
Everyone is different. Together, they become a family.
There are no perfect characters in the LUSASA FAMILY.
Some are brave, some are cautious. Some rush ahead, while others take their time. Some naturally look after everyone around them; others only realize how much they need their friends when things become difficult.
Their differences create conflict, comedy and, ultimately, opportunities to understand one another.
We believe children do not need characters who always get everything right. They need friends who make mistakes, feel sad, try again — and grow together.
See the world again from a child’s point of view. Through simple, intuitive and observant stories, Little Lusasa captures the discoveries, challenges and small achievements of preschool life.
With dialogue-free storytelling and expressive character action, children across languages and cultures can follow the emotions and stories naturally.
Explore Little Lusasa
As children grow, the world becomes bigger — and not every question has a single answer. Through friendship and adventure, Happy Lusasa accompanies children as they face choices, setbacks, misunderstandings, loss and new beginnings, with humor and imagination at the heart of every story.
Explore Happy LusasaBeyond Animation
A character’s life does not end on the screen.
LUSASA FAMILY has grown from an original character IP into publishing, merchandise and licensing, brand collaborations, live experiences and new forms of content.
For us, every extension of the IP should be more than placing a character on a new product or platform. It should create a new way for the character and the audience to build a relationship.
Licensing & Brand Collaboration
We hope children smile when they first meet the LUSASA FAMILY — and years later, still remember the friends who once grew up alongside them.
